Going Down? This Is The One Crucial Key
To Improving Your Networking Results
Written by Aaron Colman
http://www.ibasics.biz
If you were in an elevator and had 15 seconds to sell
your ideas, what would you say?
"My USP, of course! Right?" WRONG!
Your USP is good (USP == Unique Selling Proposition.
If you don't have this yet, get one first!) but 9 times out of 10
it's just too big. You need something more concise. Something that
can be defined in one sentence and leaves them wanting more.
The best Elevator Pitch I ever heard was at an Internet
Seminar I attended. One of the Personal Coaches and I had been talking
and we needed, literally, to get into the elevator.
We talked, and around the 3rd floor a middle-aged
man got on. He overheard us talking and asked us "That's interesting,
what do guys do exactly?" His response? "I help average people achieve
extraordinary success."
Brilliant. How can you say no to that? You may be
skeptical, you may not believe the guy... but you can't say no.
"No sir, I don't want extraordinary success. That's
not what I need at all!" If you can say that with a straight face
then you're a better (wo)man than I.
It's perfectly okay to have a few different multiple
elevator pitches for different scenarios as long as you can keep them
separate.
In fact it's a good idea to have the 2 or 3 main facets
of your organization and a way of approaching different types of clients
for each of them.
For instance I have 3 pitches I use regularly:
For execs and managers: I help people generate sales
leads on the internet.
For general clients: I help organizations beat their
competition and profit from emerging trends in technology.
For techies: I combine new trends and trusted technology
like PHP, MySQL, Java and DHTML with the latest online techniques
to help people produce sales online.
I use these, more specific pitches because I tend
to deal more with numbers-oriented executives. Techies want technical
details. They want buzzwords. Everyone else just wants the ol' WIIFM:
What's In It For Me.
The best elevator pitches urges curiosity and beckons
the listener to ask "Yea? How do you do that?" giving you a chance
to ask the client some questions and schedule a time. Do yourself
a favor and create your own.
And be sure to take a few minutes and practice it
in front of a mirror until you feel confident with it. You'll be surprised
at how this one little thing can improve your networking results.
Once you've got it all down consider using it as a
slogan. Put it on your business cards, put it in your advertising
material. Put it everywhere. Reap the rewards.
Aaron Colman helps you create results on the net,
and specializes in web design and custom script work. My eCourse -
Learn Mastering Internet Lead Generation at http://www.ibasics.biz/leads
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